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Influencer marketing can be highly lucrative for Instagram influencers. According to the agency, Socialyte, top influencers with a following of 50 million plus can command $100,000 for a single post. Even a middle-tier Instagram-influencer with 400,000 to 1.5 million followers can charge $5,000 per post. Research carried out by Later using lower-tier influencers, suggests that influencers with 100,000 followers could expect to receive $1,000 per Instagram post..